Travie McCoy's name is most recognizable from "Billionaire (ft. Bruno Mars)" that got popular in 2010. Since then, he's been mostly out of the spotlight (though he did make it to 82 on the Billboard's The Hot 100 in 2013 with Jason Mraz with "Rough Water"). While it'll likely be a few weeks before the world sees whether "Golden" goes viral or not, the song is interesting and maintains what "Billionaire" would have us believe is Travie McCoy's signature rapping style--a mix of generic rap, island rhythm, and spoken word.